Adding UTM Params to Google Ad Campaigns
In this article
In this article group
- Installing your tracking pixel
- Finding your audience's UTM parameter
- Adding UTM Params to Meta Ad Campaigns
- Adding UTM Params to LinkedIn Ad Campaigns
- Adding UTM Params to Reddit Ad Campaigns
- Best practices for website visit tracking
- Whitelisting your website domain
- Reveal: identify the people visiting your website
- Audience Visits vs Reveal: two ways to see who visits your site
- Website visit analytics
- Viewing audience visits and match types
How to add your ContactLevel tracking parameter to Google Ads campaigns.
Google Ads Manager Setup
Navigate to your campaign in Google Ads Manager
Click Campaign Settings
Expand "Additional settings"
Find "Campaign URL options"
In the "Tracking template" field, paste:
{lpurl}?cl_audience=YOUR_AUDIENCE_IDSave
Where to Find Your cl_audience Parameter
See Accessing Tracking UTM Params for step-by-step instructions.
Alternative: Ad Group Level
You can also add tracking at the ad group level for more granular control. Ad group-level settings override campaign-level settings.
Verifying Your Setup
Use Google's "Test" button next to the tracking template field
Preview an ad to check the final URL
Check ContactLevel for click data after ads run