Accessing Tracking UTM Params

How to add your UTM params for contact-level visit tracking.

The UTM parameter works together with the tracking pixel to provide highly accurate visitor identification.

Step 1: Access UTM Parameters

1. Navigate to your Audience in ContactLevel

2. Click the "Tracking" tab inside your audience settings

3. Locate the UTM parameter section

Step 2: Copy the UTM Parameter

Copy the unique UTM parameter provided for your audience. This parameter is specifically generated for your audience and ensures accurate tracking.

Step 3: Add UTM to Your Campaigns (next step, see platform specific guides below)

When creating ads or campaigns, append the UTM parameter to your landing page URLs:

Example:

• Original URL: https://yourwebsite.com/landing-page

• With UTM: https://yourwebsite.com/landing-page?utm_source=contactlevel&utm_campaign=your_campaign_id

Step 4: How It Works Together

The combination of tracking pixel and UTM parameter provides:

• Pixel tracking - Identifies when any visitor arrives on your website

• UTM identification - Confirms the visitor came from your specific audience campaign

• Accurate matching - Ensures very precise tracking of audience member engagement

Next Steps

After copying your audience's unique UTM parameter:

• Add UTM parameter to LinkedIn Ad Campaigns - Use the UTM parameter to start tracking visitors from your audience by name.

• Add UTM parameter to Meta Ad Campaigns - Use the UTM parameter to start tracking visitors from your audience by name.