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Best Practices

Best practices for using your tracking pixel.

Best Practices for Ad Manager UTM Setup

  • One audience per campaign - Don't mix multiple ContactLevel audiences in a single campaign

  • Consistent application - Ensure all creatives within a campaign use the same UTM parameter

  • Test before launch - Verify UTM parameters are working by clicking through your ads

  • Document your setup - Keep track of which UTM parameters are used for which campaigns

Best Practices

Tracking Pixel Installation

  • Test thoroughly - Verify the pixel fires on all important pages

  • Use Tag Manager - Easier to manage and update tracking codes

  • Monitor performance - Check that tracking data appears in your dashboard

UTM Parameter Usage

  • Consistent naming - Use clear, descriptive campaign names

  • Track all campaigns - Add UTM parameters to every audience-targeted campaign

  • Document parameters - Keep a record of which UTMs are used for which campaigns

Verification and Testing

Confirm Pixel Installation

  1. Visit your website after installing the pixel

  2. Check your ContactLevel dashboard for tracking confirmation

  3. Use browser developer tools to verify the pixel loads correctly

Test UTM Tracking

  1. Create a test campaign with your UTM parameter

  2. Click through from your ad to your landing page

  3. Verify tracking data appears in your ContactLevel analytics

Troubleshooting

Pixel Not Working

  • Check code placement - Ensure it's in the <head> section

  • Verify syntax - Make sure the code wasn't modified during installation

  • Clear cache - Browser or CDN caching might prevent immediate tracking

UTM Not Tracking

  • Confirm parameter format - Ensure UTM is properly formatted in URLs

  • Check campaign setup - Verify the UTM matches your audience configuration

  • Test different browsers - Some ad blockers might interfere with tracking

Next Steps

Once tracking is properly configured:

  • Launch your campaigns - Start driving targeted traffic to your website

  • Monitor performance - Use ContactLevel analytics to track engagement

  • Optimize based on data - Adjust campaigns based on visitor behavior insights

Your Contact Level tracking is now set up to provide detailed insights into how your audience members engage with your website and campaigns.

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