Adding UTM Params to LinkedIn Ad Campaigns
In this article
In this article group
- Installing your tracking pixel
- Finding your audience's UTM parameter
- Adding UTM Params to Meta Ad Campaigns
- Adding UTM Params to Google Ad Campaigns
- Adding UTM Params to Reddit Ad Campaigns
- Best practices for website visit tracking
- Whitelisting your website domain
- Reveal: identify the people visiting your website
- Audience Visits vs Reveal: two ways to see who visits your site
- Website visit analytics
- Viewing audience visits and match types
How to use your UTM params in LinkedIn ad campaigns
LinkedIn Ads Manager Setup
To add UTM parameters in LinkedIn Ads Manager:
Navigate to the Campaign Level (Campaign Groups → Campaign)
Scroll down to find the "URL tracking parameters" section
Paste your audience's UTM parameter in the tracking parameters field
Campaign-level application - The UTM parameter will be applied to all ads in the campaign since it's added at the campaign level
Next Steps
After adding your UTM Params to your ads:
Check out Best Practices - Review your contact-level advertising setup and follow our best practices to get the best results.