Adding UTM Params to LinkedIn Ad Campaigns

How to use your UTM params in LinkedIn ad campaigns

LinkedIn Ads Manager Setup

To add UTM parameters in LinkedIn Ads Manager:

1. Navigate to the Campaign Level (Campaign Groups → Campaign)

2. Scroll down to find the "URL tracking parameters" section

3. Paste your audience's UTM parameter in the tracking parameters field

4. Campaign-level application - The UTM parameter will be applied to all ads in the campaign since it's added at the campaign level

Next Steps

After adding your UTM Params to your ads:

• Check out Best Practices - Review your contact-level advertising setup and follow our best practices to get the best results.