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Installing your Tracking Pixel

How to install your website tracking pixel.

What is Contact Level Tracking?

Contact Level tracking allows you to:

  • Monitor audience engagement - See when your audience members visit your website

  • Track ad performance - Measure which campaigns drive the most traffic

  • Identify high-intent visitors - Know exactly who from your audience is engaging

  • Optimize campaigns - Use visitor data to improve targeting and messaging

Part 1: Installing the Tracking Pixel

The tracking pixel is a small code snippet that monitors when audience members visit your website.

Step 1: Access the Tracking Pixel

  1. Click "Tracking Pixel" in the left sidebar of your ContactLevel dashboard

  2. You'll see the tracking pixel code snippet ready to copy

Step 2: Copy the Code Snippet

Copy the complete tracking pixel code snippet provided. This code contains your unique tracking identifier.

Step 3: Install via Google Tag Manager (Recommended)

If you're using Google Tag Manager:

  1. Open Google Tag Manager and navigate to your website container

  2. Create a new tag by clicking "New" in the Tags section

  3. Choose "Custom HTML" as the tag type

  4. Paste the tracking code snippet into the HTML field

  5. Set the trigger to "All Pages" to ensure tracking works across your entire website

  6. Save and publish your changes

Step 4: Alternative Installation (Direct HTML)

If you're not using Google Tag Manager:

  1. Access your website's HTML files or content management system

  2. Locate the <head> section of your website template

  3. Paste the tracking code snippet before the closing </head> tag

  4. Save and deploy your changes

Next Steps

After installing your ContactLevel Tracking Pixel:

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