Adding UTM Params to Meta Ad Campaigns

Meta Ads Manager UTM Parameter Setup

To add UTM parameters in Meta Ads Manager:

1. Navigate to your campaign and click "Edit"

2. Go to the Ads level (Campaigns → Ad sets → Ads)

3. Scroll to the bottom of the ad creation/editing interface

4. Find the "URL parameters" field

5. Paste your audience's UTM parameter in the URL parameters field

6. Apply to all creatives - The URL parameter needs to be added to all creatives you are running for this audience

Next Steps

After adding your UTM Params to your ads:

• Check out Best Practices - Review your contact-level advertising setup and follow our best practices to get the best results.