Adding UTM Params to Meta Ad Campaigns
In this article
In this article group
- Installing your tracking pixel
- Finding your audience's UTM parameter
- Adding UTM Params to LinkedIn Ad Campaigns
- Adding UTM Params to Google Ad Campaigns
- Adding UTM Params to Reddit Ad Campaigns
- Best practices for website visit tracking
- Whitelisting your website domain
- Reveal: identify the people visiting your website
- Audience Visits vs Reveal: two ways to see who visits your site
- Website visit analytics
- Viewing audience visits and match types
Meta Ads Manager UTM Parameter Setup
To add UTM parameters in Meta Ads Manager:
Navigate to your campaign and click "Edit"
Go to the Ads level (Campaigns → Ad sets → Ads)
Scroll to the bottom of the ad creation/editing interface
Find the "URL parameters" field
Paste your audience's UTM parameter in the URL parameters field
Apply to all creatives - The URL parameter needs to be added to all creatives you are running for this audience
Next Steps
After adding your UTM Params to your ads:
Check out Best Practices - Review your contact-level advertising setup and follow our best practices to get the best results.