Automatic Contact Data Enrichment

How Contactlevel data enrichment works

What is Automatic Contact Data Enrichment?

Data enrichment is an automatic process that adds valuable information to your contacts, such as:

Professional details - Updated job titles, company information, and roles
Contact information - Email addresses, phone numbers, and social profiles
Company data - Industry, company size, revenue, and technology stack
Intent signals - Buying behavior and engagement indicators

This enriched data helps you create more precise targeting and personalized campaigns.

How Contact Data Enrichment Works

Automatic Process

Data enrichment starts automatically when contacts are imported into an audience. You don't need to manually trigger the process - it begins as soon as your contacts are added through:

Enrichment Timing

Standard Audiences (Under 10,000 contacts)

Initial processing: 5-10 minutes to start
Full enrichment: Approximately 15 minutes
Status updates: Real-time progress tracking

Large Audiences (Over 10,000 contacts)

Extended processing: Up to 1 hour for completion
Batch processing: Contacts enriched in segments
Priority handling: Most recent imports processed first

Factors Affecting Speed

Audience size - Larger audiences take longer
Data complexity - More fields require additional processing time
System load - Peak usage times may extend processing
Data availability - Some contacts may require additional verification

Monitoring Progress

Status Indicators

Processing - Enrichment is actively running
X% Complete - Shows current progress percentage
Ready to Sync - Enrichment completed successfully

Notifications

You will receive notifications when:

Enrichment starts - Confirmation that processing has begun
Enrichment completes - Your audience is fully enriched and ready
Issues detected - If any contacts couldn't be enriched

What Happens During Enrichment

The system enhances your contacts by:

Verifying existing data - Confirming accuracy of imported information
Finding missing information - Adding email addresses, phone numbers, and job details
Updating outdated data - Refreshing job titles and company information
Adding intent signals - Including buying behavior and engagement data
Validating contact quality - Ensuring contacts are reachable and accurate

Best Practices

During Enrichment

Be patient - Allow the full processing time before making changes
Avoid modifications - Don't edit the audience while enrichment is running
Monitor notifications - Check for completion alerts and any issues

After Enrichment

Review enhanced data - Check the additional information added to contacts
Verify accuracy - Spot-check a few contacts to ensure data quality
Prepare for sync - Get ready to sync your enriched audience to ad platforms

Troubleshooting

Status Bar Not Appearing

Wait 15 minutes - The status bar may take time to display
Refresh the page - Sometimes a browser refresh helps
Check audience size - Very small audiences may enrich quickly without showing status

Slow Enrichment

Large audiences - Over 10,000 contacts naturally take longer
Peak times - Processing may be slower during high-usage periods
Contact complexity - Some contacts require more verification time

Incomplete Enrichment

Some contacts may not have additional data available
Privacy settings - Some professionals limit data availability
Data sources - Not all information is publicly accessible

Next Steps

Once your audience is fully enriched and shows "Ready to Sync":

Review your enhanced audience - Check the additional data that was added
Sync to ad platforms - Connect your enriched audience to advertising platforms for targeting
Set up tracking - Configure tracking pixels and UTM parameters for campaign measurement

Your enriched audience now contains comprehensive contact information, ready for highly targeted marketing campaigns across your connected platforms.