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Using your audience in LinkedIn Ads Manager

Updated by Dag

After you sync an audience to LinkedIn, it shows up in Campaign Manager as a third-party contact list with the same name as your ContactLevel audience. You add it at campaign level, and it applies to every ad in that campaign.

Before you start

  • Sync your audience to LinkedIn Ads. The status in the Syncs window should show Synced.

  • Give LinkedIn time to match. Processing takes 24–72 hours, and the audience needs at least 300 matched members to serve.

Add the audience to a campaign

  1. In LinkedIn Campaign Manager, open your campaign and go to the campaign-level settings.

  2. Scroll to the Audience section.

  3. Click Narrow.

  4. Go to Audience → Third Party → Third Party Contact List.

  5. Select the list with the same name as your ContactLevel audience.

  6. Save the campaign.

Keep the audience up to date

When you add contacts in ContactLevel, open the audience's Syncs window and click Run next to LinkedIn Ads again. The list in LinkedIn updates in place, so your campaign keeps targeting it without changes.

Tips

  • Avoid stacking too many extra targeting filters on top of the contact list. Each one shrinks the audience further.

  • Tightly targeted audiences of 500–5,000 contacts often beat broad ones on LinkedIn.

  • Add the audience's cl_audience parameter to your ad's landing page URL to see which audience members visit your site. See Finding your audience's UTM parameter.

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