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Using your Audience in LinkedIn Ads Manager

How to use your audiences on LinkedIn Ads.

Once your audience is synced to ad platforms, you can use it for targeting in your campaigns. This guide shows you how to set up targeting with your ContactLevel audiences in each platform's ad manager.

Prerequisites

Before using audiences in ad managers, ensure you have:

LinkedIn Campaign Manager Custom Audience Setup

Step 1: Navigate to Campaign Level

  1. Open your LinkedIn campaign and go to the Campaign level settings

  2. Scroll down to the Audience section in your campaign configuration

  3. Prepare to add advanced targeting options

Step 2: Access Third-Party Audiences

  1. Click "Narrow" to access advanced targeting options

  2. Navigate to Audience → Third Party → Third Party Contact List

  3. Browse available third-party audiences

Step 3: Select ContactLevel Audience

  1. Pick your custom audience from the ContactLevel synced audiences

  2. Confirm the audience selection and review targeting details

  3. Save your campaign settings

LinkedIn Targeting Benefits

  • Professional targeting - Leverage LinkedIn's professional network with your custom audience

  • Campaign-level setup - Audience targeting applies to all ad sets within the campaign

  • Automatic synchronization - Updates from ContactLevel sync automatically to LinkedIn

Best Practices for Ad Manager Usage

Audience Targeting Strategy

  • Start with observation mode - Monitor performance before switching to targeting mode

  • Combine with other targeting - Layer demographic or interest targeting for precision

  • Test audience sizes - Ensure audiences meet platform minimum requirements

Campaign Optimization

  • Monitor match rates - Track how well your audience matches platform users

  • Adjust bid strategies - Optimize bids based on audience performance

  • A/B test creatives - Test different ad creatives with your custom audiences

Performance Monitoring

  • Track engagement metrics - Monitor click-through rates and conversions

  • Compare to broad targeting - Measure performance against platform targeting

  • Optimize based on results - Refine audiences based on campaign performance

LinkedIn Campaigns

  • Professional context - Tailor messaging for professional environment

  • B2B focus - Leverage LinkedIn's business-focused user base

  • Campaign objectives - Choose objectives that align with B2B goals

Troubleshooting

Audience Not Appearing

  • Wait for processing - Allow 24-48 hours for full audience population

  • Check sync status - Verify successful sync in ContactLevel dashboard

  • Refresh ad manager - Sometimes audiences need time to appear in interface

Low Match Rates

  • Verify data quality - Ensure contact information is accurate and complete

  • Check audience size - Larger audiences typically have better match rates

  • Review platform requirements - Each platform has specific data requirements

Targeting Issues

  • Minimum audience sizes - Ensure audiences meet platform minimums

  • Geographic restrictions - Check if audiences are limited by location

  • Platform policies - Verify compliance with advertising policies

Next Steps

After setting up audience targeting in your ad managers:

  • Set up Contact Level Tracking - Install tracking pixels and UTM parameters for accurate measurement

  • Launch test campaigns - Start with small budgets to test audience performance

  • Monitor and optimize - Use performance data to refine your targeting strategy

Your ContactLevel audiences are now actively targeting your ideal prospects across multiple advertising platforms, enabling precise and effective campaign delivery.

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