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Using your Audiences in Google Ads Manager

How to use your audiences on Google Ads.

Once your audience is synced to ad platforms, you can use it for targeting in your campaigns. This guide shows you how to set up targeting with your ContactLevel audiences in each platform's ad manager.

Prerequisites

Before using audiences in ad managers, ensure you have:

Step 1: Access Audience Manager

  1. Navigate to Audience Manager in your Google Ads account

  2. Look for "Custom Audiences" or "Customer Lists"

  3. Locate your synced ContactLevel audience

Step 2: Apply to Campaigns

  1. Select your campaign or ad group

  2. Go to Audiences settings

  3. Add your ContactLevel custom audience

  4. Choose targeting or observation mode

Best Practices for Ad Manager Usage

Audience Targeting Strategy

  • Start with observation mode - Monitor performance before switching to targeting mode

  • Combine with other targeting - Layer demographic or interest targeting for precision

  • Test audience sizes - Ensure audiences meet platform minimum requirements

Campaign Optimization

  • Monitor match rates - Track how well your audience matches platform users

  • Adjust bid strategies - Optimize bids based on audience performance

  • A/B test creatives - Test different ad creatives with your custom audiences

Performance Monitoring

  • Track engagement metrics - Monitor click-through rates and conversions

  • Compare to broad targeting - Measure performance against platform targeting

  • Optimize based on results - Refine audiences based on campaign performance

  • Search vs Display - Use audiences differently for search and display campaigns

  • Bid adjustments - Apply bid modifiers for your custom audiences

  • Remarketing lists - Combine with remarketing for comprehensive targeting

Troubleshooting

Audience Not Appearing

  • Wait for processing - Allow 24-48 hours for full audience population

  • Check sync status - Verify successful sync in ContactLevel dashboard

  • Refresh ad manager - Sometimes audiences need time to appear in interface

Low Match Rates

  • Verify data quality - Ensure contact information is accurate and complete

  • Check audience size - Larger audiences typically have better match rates

  • Review platform requirements - Each platform has specific data requirements

Targeting Issues

  • Minimum audience sizes - Ensure audiences meet platform minimums

  • Geographic restrictions - Check if audiences are limited by location

  • Platform policies - Verify compliance with advertising policies

Next Steps

After setting up audience targeting in your ad managers:

  • Set up Contact Level Tracking - Install tracking pixels and UTM parameters for accurate measurement

  • Launch test campaigns - Start with small budgets to test audience performance

  • Monitor and optimize - Use performance data to refine your targeting strategy

Your ContactLevel audiences are now actively targeting your ideal prospects across multiple advertising platforms, enabling precise and effective campaign delivery.

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